Virtual channels
Maximize your content value: launch FAST & linear channels
What’s Unified Virtual Channel?
What is it? The API-based solution that repurposes live sources and media previously prepared for VOD streaming into new live linear channels.
What formats can I stream? HLS and DASH with just-in-time packaging.
What about ad signaling? Supports SCTE-35 ad signaling which makes the stream SSAI-ready.
Is the stream protected? Can be protected with DRM (Widevine, FairPlay, PlayReady), high-frequency key rotation can be enabled.
Where can I deploy Virtual Channel?
Cloud or on-prem.
What are the possible use cases? VOD, VOD+live, sports, pop-ups, premium, regional, kids, single-IP, or niche channels. Create custom linear channels, pre-recorded music events, FAST services, sports — Virtual Channel is here and ready to bring your idea to life.
Create channels quickly
Go live in minutes, not weeks.
Launch channels with an easy-to-integrate API-based solution. Mix pre-encoded VOD and live, schedule with playlists, package on the fly, and stream with ads or subscriptions.
Customize, localize, monetize
Reuse catalogs to build unique, personalized channels.
Tailor content, promos, and ads by interest, behavior, or demographics to engage specific audiences and increase monetization.
Retain viewer
loyalty
Engage viewers with themed blocks, seasonal pop-ups, and event takeovers.
Deliver consistent quality on any device with a standards-first workflow.
Use cases
Whether you’re building evergreen channels or rapid event streams,
Unified Virtual Channel adapts to your audience, catalog, rights, and ad stack.
24/7 channels: vod, vod+live, FAST
on the fly.
Build always-on channels from VOD libraries (by series, season, talent, genre, whatever) and schedule promos.
Insert SCTE-35 for ad breaks, package to HLS or DASH, and protect with DRM.
Ideal for monetizing your archive.
Sports & event channels
Create channels for tournaments, contests, or live shows.
Trigger precise ad markers, swap feeds from VOD to live and back seamlessly, and retire the channel when the event ends — no long-term OPEX.
Pop-up, thematic, seasonal channels
Run the Halloween Horror channel, switch it to Christmas Festivities, and continue with the Award-season Marathon.
Recombine archive content, add localized slates and captions, and reuse the same pipeline for the next season.
Personalized channels
Adapt your channel to each viewer segment (or viewer) without rebuilding your pipeline.
Use rules to assemble streams from your VOD and live sources, then personalize playlists, promos, ad breaks, audio/subtitles, and slates on the fly.
Your unique use case
Reach out to our sales team to discuss your situation.
We are happy to help you to get the most of your content with our Virtual Channel tech.
How it works
Go tech!
Try it free
Dive deeper
Run your new channel quickly with the API-based solution
