Key features

Supports HLS and MPEG-DASH

Without breaking backward compatibility for older formats like Smooth

Industry standard ad break signaling

Uses SCTE 35 markers to signal advertisement opportunities

No transcoding needed

Efficiently prepares on-demand assets for ad insertion

Main benefits

Proven compatibility
Tried and tested with many third-party ad insertions services
Increase ad revenue
Target ads per region, user, demographic
Reduced vulnerability to ad blockers
Served as part of the original stream, ads can’t easily be distinguished
Keep ads relevant
Refresh stale ads in your Catch-up TV or nPVR services
Buffer free experience
Transitions between programs and ad breaks without buffering or artifacts
Static and dynamic delivery
Compatible with both Unified Packager and Unified Origin

How it works

Alongside the main content, ad insertion opportunities are defined in a playlist. This playlist is processed by Unified Remix, after which Origin (just-in-time) or Packager (static) generates a stream with splice points at each of these opportunities. A third-party ad insertion service then manipulates the manifest to insert ads into the stream at these splice points.

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See how our products work through a one-on-one demo and video chat with one of our experts.

A deeper dive into
d insertion for VOD?

Find the answers to your technical questions in our extended documentation.