Key features

Industry standard ad break signaling

Uses SCTE 35 markers to signal advertisement opportunities

Supports HLS and MPEG-DASH

Without breaking backward compatibility for older formats like Smooth

Frame accurate

Cuts and splices at the exact ad break boundaries

Main benefits

Proven compatibility
Works with the majority of third-party ad replacement services
Reduced vulnerability to ad blockers
Served as part of the original stream, ads can’t easily be distinguished and blocked
No client-side integration
Works natively on many players, increasing the size of your potential audience
Increase revenue
Target ads per region, user and demographic
Seamless playback
Transitions between programs and ad breaks without buffering or artifacts

How it works

As in a regular live workflow an encoder posts a live stream to Origin, which ingests it, creating a live archive on disk to stream from. To enable ad replacement the live encoder sends SCTE 35 markers as part of the stream, with additional keyframes wherever the start or end of an ad break is signaled.

From the live archive, Unified Origin generates a stream with splice points at the start and end of each ad break. A third-party ad replacement service then manipulates the manifest to replace the existing ads with more relevant ones.

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Book a personal demo

See how our products work through a one-on-one demo and video chat with one of our experts.

A deeper dive into
Ad replacement for Live?

Find the answers to your technical questions in our extended documentation.