Industry standard ad break signaling
Uses SCTE 35 markers to signal advertisement opportunities
Supports HLS and MPEG-DASH
Without breaking backward compatibility for older formats like Smooth
Cuts and splices at the exact ad break boundaries
Works with the majority of third-party ad replacement services
Reduced vulnerability to ad blockers
Served as part of the original stream, ads can’t easily be distinguished and blocked
No client-side integration
Works natively on many players, increasing the size of your potential audience
Target ads per region, user and demographic
Transitions between programs and ad breaks without buffering or artifacts
How it works
As in a regular live workflow an encoder posts a live stream to Origin, which ingests it, creating a live archive on disk to stream from. To enable ad replacement the live encoder sends SCTE 35 markers as part of the stream, with additional keyframes wherever the start or end of an ad break is signaled.
From the live archive, Unified Origin generates a stream with splice points at the start and end of each ad break. A third-party ad replacement service then manipulates the manifest to replace the existing ads with more relevant ones.
Your live stream
Streams recurring events, one-offs or a 24/7 linear live channel and enables SCTE 104 module on the encoder
Relies on a live encoder to produce a multi-bitrate stream packaged as fMP4 with SCTE 35 signaling to ready it for ABR streaming and supports adding a second encoder for failover
Splices frames accurately and signals splice points, while events signaled in SCTE 35 messages are passed to clients in HLS and MPEG-DASH client manifests
Dynamic ad replacement
Offers the flexibility to dynamically replace content based on SCTE 35 markers within a workflow compatible with third-party ad insertion services, such as The Ad Insertion Platform and AWS MediaTailor
Ad insertion for VOD
Content delivery network
Supports integration of one or more CDNs into your setup to deliver content with the highest performance and availability wherever your audiences are located
Stream HLS and MPEG-DASH to any device
Delivers your stream in HLS and MPEG-DASH format to all of your audiences’ devices, whether mobile, tablet, desktop or TV
Book a personal demo
See how our products work through a one-on-one demo and video chat with one of our experts.
A deeper dive into
Ad replacement for Live?
Find the answers to your technical questions in our extended documentation.