HYMN is a digital theatre designed to give music lovers a new concert experience. The theatre broadcasts live performances and originals. The most meaningful artists get the stage to deliver their ode to their audiences across the world. The shows are created in collaboration with world-class production teams that have worked with artists such as Coldplay, U2, Taylor Swift, and The Rolling Stones, and major online fashion shows for Chanel, Dior, Givenchy, and Versace. The first event, on June 9th 2021, featured Davina Michelle, a Dutch popstar with multiple no.1 hits to her name. Fans across 31 countries tuned in to watch the show live after securing their tickets in advance, just like they would for an in-person event. The streaming quality is also world-class and supports Full HD HDR.
The “Davina Michelle: Find Your Voice” show was one of the first OTT services to use Unified Streaming’s innovative Remix VOD2Live solution, which enables streaming providers to bring new life to their VOD content by playing it out as a linear channel, live event, or even as a movie premier. Remix VOD2Live replicates the seamless, lean-back TV experience that viewers have enjoyed for decades — smooth, reliable and glitch-free. It works by using highly dynamic streaming playlists, as opposed to video files, which make it far easier to stitch content together to create a new channel.
“With the absence of live concerts, we really wanted to create an experience that places the viewer in the front seat. We know how to put on a stunning show, and in Unified Streaming we found a partner that could deliver it to viewers in a stunning way.” said Thomas de Vrij, Co-Founder HYMN. “Remix VOD2Live is a perfect fit for HYMN and helps us present our virtual digital theatre events with exceptionally high-quality audio and video. We originally wanted to give the best artists a platform to perform when there were no concerts, but, with Unified Streaming’s help, we have a new type of offering that will excite fans even when live touring schedules are back to normal.”
“We’re really excited to see Remix VOD2Live in action with HYMN. The platform has set a new benchmark for what an online music event can be,” said Simon Westbroek, VP Global Sales at Unified Streaming. “HYMN delivers a stunning, high-quality show and it demands the very best in streaming technology to make it work, and that’s what Remix VOD2Live delivers. I’m looking forward to supporting HYMN with many more events.