ITV, the British media and broadcasting company, has announced that it is expanding its longstanding tech collaboration with Unified Streaming, the Amsterdam-headquartered video delivery software company.

New projects in ITV’s pipeline, developed in tandem with Unified Streaming, will help bolster ITV’s tech evolution and refinement, and help the broadcaster provide an even more enjoyable viewing experience for millions of ITV customers.

To meet challenges associated with ambitious growth, and to elevate its streaming services’ offerings, ITV requires efficient and innovative solutions. With Unified Streaming products packed inside the company’s core platform, ITV ensures the resilience, regularity, and reliability of its streaming system.

Unified Streaming technology, via reputable global service providers, facilitates the delivery of video for ITV’s demanding live and video-on-demand workflows. In diverse ways, ITV streams content not only throughout the U.K., but to audiences worldwide, too.

The two companies began working together in 2018. In December 2024 the streaming home of ITV set new records in Britain in terms of growth of viewer hours, outpacing others as Britain’s fastest growing major streaming platform.

“ITV has had Unified Streaming at the heart of our digital streaming products for many years, and we are excited to be deepening our relationship at this time as we grow and innovate in our technology stack. Knowing that ITVX is using cutting-edge technology is key to having confidence that our platform can serve the millions of concurrent viewers we stream to during moments of national and international significance,” said Mark Ison, Director of Engineering, ITV.

“At Unified Streaming, our collaborations thrive on a shared commitment to delivering audiences the best possible viewing experience. As ITV continues to grow, we’re proud to support them with reliable and scalable solutions that help drive their success. We’re dedicated to providing ITV cutting-edge streaming technology that ensures a seamless experience for their customers around the world,” said Arjen Wagenaar, Unified Streaming’s CTO.

About ITV

ITV is one of the largest, most prominent television networks in the U.K., and is widely known for its commercial broadcasting and content production. Its network includes flagship channel ITV1 as well as other digital channels ITV2, ITV3, ITV4, ITVBe, and children’s programming channel ITVX Kids. Digital streaming service ITVX provides on-demand access to ITV’s programming alongside its live TV streaming offerings.

ITV’s subsidiary ITV Studios produces a wide range of content including drama, reality shows, and entertainment for its own platforms as well as for other global broadcasters and streaming services.

Renowned for iconic shows Coronation Street, Love Island, and The X Factor, ITV also holds the rights to celebrated sports events such as international football tournaments, horse racing, and rugby.

About Unified Streaming

Unified Streaming is a creator of world-class streaming software and an authority in defining industry-advancing standards and specifications.

Founded in 2012, Unified Streaming leads the new wave of content aggregation, providing tools for dynamic and static packaging, capture, and enhanced playlist technology. By building stable and dependable software, Unified Streaming helps customers solve complex streaming challenges.

Companies deploy Unified Streaming solutions not just to unlock creative new ways for personalizing, protecting, and repurposing their content, but also to create great value.

With over 140 broadcasters, telcos, streaming platforms, content creators, and ecosystem partners worldwide, Unified Streaming produces software that is under the hood of the largest and best-known streaming platforms and services.